CME Course

Marketing and Promoting Your Medical Practice

This activity provides information about improving communication skills, developing relationships, and how to better engage patients through the use of tools and techniques available via internet marketing.

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Target Audience

This activity is of value to physicians, physician assistants, nurse practitioners, and practice managers with an interest in managing the business side of healthcare.

Goals and Objectives

Approximately 1 out of 5 of all healthcare professionals do not have a website, making it difficult for new patients to find them. The goal of this activity is to provide information to healthcare providers about improving communication skills, developing relationships, and better engage patients through the use of tools and techniques available via internet marketing. Topics include: the importance of your website, and the benefits of search engine marketing and pay per click advertising, search engine optimization, mobile internet (smartphones and tablets), social media marketing, and the importance of reviews. Upon completion of this activity, learners should be better prepared to:

  • Make an informed decision about how to implement internet marketing into practice.

Course Information

CME Release Date: November 12, 2019
Valid for credit through: November 12, 2020
Course type: Video
Estimated time of completion: 45 Minutes

Credits Available

Southern Medical Association is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

Southern Medical Association designates this CME Journal Article for a maximum of .75 AMA PRA Category 1 Credit™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

AAPA: AAPA accepts certificates of participation for educational activities certified for AMA PRA Category 1 Credit™ from organizations accredited by ACCME or a recognized state medical society.

AANPCP: The American Academy of Nurse Practitioners Certification Program (AANPCP) accepts AMA PRA Category 1 Credit™ from organizations accredited by the ACCME.

Healthcare Professionals
For information on applicability and acceptance of continuing education credit for this activity, please consult your professional licensing board.  All healthcare professionals who are not MDs or DOs will receive a certificate of participation.

Instructions for Participation and Credit

This activity is designed to be completed within the time designated; learners should claim only those credits that reflect the time actually spent in the activity. To successfully earn credit, participants must complete the activity online during the valid credit period noted, following these steps:

  • Read the course description, accreditation information, and disclosure information.
  • Login below to access the content and resources for further study.
  • Online, choose the best answer to each test question. To receive a certificate, you must receive a passing score of 80%.
  • Complete the activity evaluation and attestation.

Upon successful completion of the test, evaluation and attestation, your certificate will be processed and emailed from customerservice@sma.org within approximately 1 hour. Credits will be archived for 6 years; at any point within this time period you may login to your account to print a duplicate copy of your certificate.

Disclosure of Relevant Financial Relationships

As an organization accredited by the ACCME, Southern Medical Association requires everyone who is in a position to control the content of an education activity to disclose all relevant financial relationships with any commercial interest. The ACCME defines "relevant financial relationships" as financial relationships in any amount, occurring within the past 12 months, including financial relationships of a spouse or life partner that could create a conflict of interest.

Southern Medical Association encourages Speakers/Authors to identify investigational products or off-label uses of products regulated by the US Food and Drug Administration, at first mention and where appropriate in the content.

The following individuals, unless otherwise notedhave no relevant financial relationships to disclose.

Robert Martin began his career in the technology industry in 1995 as the VP for government sales for a technology supplier in Huntsville, Alabama. In 2002 Robert became one of the first certified HIPAA Privacy and Security officers through Network Edge in Memphis, Tennessee. He traveled throughout the southeast teaching "HIPAA in Daily Practice" based on the book of the same name, which he helped create.

In 2004 he founded Medical Computer Associates, an I.T. company focused on providing private practice, medical billing companies, and many hospitals with I.T. and systems support. In 2007 he founded Critical Technologies to include I.T. support for local and federal government agencies, including work with local 911 agencies and the Federal Bureau of Investigation. In 2012 he founded FavGeek, a retail I.T support company. This is where he started his career in marketing as well. In 2015 Robert founded Purple Tie Guys, an internet marketing company designed specifically for medical providers. He is a certified Google Partner; he has also received certifications in Google Ads and Google Analytics. Purple Tie Guys is also a Google Trusted Agency.

Southern Medical Association Staff:
Randall Glick

Content Reviewer:
Steven Strode, MD, MEd, MPH

Course Materials

This content is limited to qualifying members.

Existing members, please login first.

If you have an existing account please login now to access this course or view your purchase options.

Purchase this course now ($10)

Create a free account, then purchase purchase access to this course.

Purchase a membership plan (fees vary)

Premium members can access all courses plus recieve many more benefits. View all membership plans and benefit packages.