The BUSINESS of Medicine Simplified

A CME conference designed to empower you with the tools you need to better
manage the business side of your medical practice.


  • Career - Ethics, Leadership, and Motivating Change - Stan Harris
  • Practice Management and Strategy -  Medical Practice Management Quality Improvement Basics
  • Malpractice and Legal - Malpractice, Legal, Risk Management
  • Payment and Revenue - Contracting with groups, hospitals and payers
  • Career - (TBD)
  • EHR's and Technology - Using EHR and Technology to improve your medical practice
  • Practice Management and Strategy - Marketing and promoting your medical practice

Detailed Topic Info Register Now


Physician/Healthcare Professional – Member $395
Physician/Healthcare Professional – Non-Member $595
Friday Only $295
Student, Resident, Fellow $75
Spouse of Student, Resident, Fellow No Charge
Alliance Member $95
Guest $145

Cancellation Policy:  All conferences are subject to cancellation. SMA will not refund travel costs if the meeting is cancelled. Refunds are not given for inclement weather. Registration fee refund requests must be submitted in writing to the SMA. A refund of your registration fee, minus a $50 administration processing fee, will be granted if notice is received by October 21, 2019. After this time, SMA will have incurred all related costs regarding your planned registration, therefore, no refunds will be granted. We urge you to register and book early because rooms often sell out prior to the cutoff date.

Register Now


October 31

4:15 - 5:30 pm Registration
5:30 - 7:00 pm Keynote Address, Leading and Motivating Change Stanley (Stan) G. Harris, Ph.D.
7:00 - 8:30 pm Social Event


November 1

6:30 - 7:30 am Continental Breakfast
7:30 - 8:30 am Practice Employment
Jeff Gorke, MBA
8:30 - 9:30 am Business Operations
Jeff Gorke, MBA
9:45 - 10:45 am Business Finance
Jeff Gorke, MBA
10:45 - 11:45 am Insurance and Risk Management
Jeff Gorke, MBA
11:45 am - 1:00 pm Lunch Provided
1:00 - 2:00 pm Contracting and Reimbursement
Jeff Gorke, MBA
2:00 - 3:00 pm Health Information Technology (HIT), Bridging the Gap
Reza Sadeghian MD, MBA, MSc, FAAP
3:15 - 4:15 pm Hot Topics in the Business of Medicine
4:30 - 5:00 pm Presidential Installation


November 2

7:00 - 9:00 am Clinical Poster Presentations, includes Breakfast
9:15 - 11:15 am TBD
11:30 am - 1:00 pm Luncheon
1:00 - 3:00 pm Oral Abstract Presentations
3:15 – 5:15 pm Oral Abstract Presentations (Oral abstract awards presented)
5:15 PM Adjourn


Southern Medical Association is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

Southern Medical Association designates this live activity for a maximum of 13 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in this activity.

Register Now

Hyatt Regency Birmingham
The Wynfrey Hotel

The Hyatt Regency Birmingham – The Wynfrey Hotel is the only hotel associated with the Southern Medical Association Business of Medicine – Simplified meeting.

SMA Group Rate*
$155 Single/Double per room, per night plus applicable taxes (currently 14% and $2.00 city of Hoover bed fee, both subject to change). All reservations must be accompanied by a first night room deposit with a major credit card.

Reservation Deadline
October 11, 2019

To Book Your Reservation
Call the Hyatt Regency Birmingham – The Wynfrey Hotel at 1-402-593-5098 reference the group as "Southern Medical Association.”

Book Online

*If the group rate is no longer available, prevailing rates may be offered for some or all of your dates.

Hotel Cancellation:
Hotel requires a 72-hour cancellation notice prior to arrival.

Early Departure Fee:
In the event that a guest who has reserved a room checks out prior to the guest’s reserved checkout date, an early departure fee of $50 will be charged to the guest’s account. Guests wishing to avoid this fee MUST advise the hotel at or before check-in.

Check-in: 4:00 pm / Check-out: 11:00 am

Current daily parking rates including tax are $12.00 per day self-parking / $18.00 per day valet. Prices do not include tax and are subject to change.

Travel Assistance:
Call SMA Tours at (800) 423-4992 Ext. 109.

October 31 - November 2, 2019
Hyatt Regency Birmingham – The Wynfrey Hotel
1000 Riverchase Galleria
Birmingham, AL 35244

Call (800)423-4992 Ext. 620 for assistance. We urge you to book early as our room block often sells out prior to the cut-off date.


Check back often for updates or complete the form to receive updates delivered to you personally via the email provided.