The Business of Medicine Simplified - Southern Medical Association

The BUSINESS of Medicine Simplified

Annual Southern Regional Assembly | October 31 - November 2, 2019 | Hyatt Regency Birmingham – The Wynfrey

Presentation at Opioid conference.

The BUSINESS of Medicine Simplified will provide a fundamental
knowledge base that explores the basics of starting and running
a successful medical practice. With the country’s move to value-based care,
which requires increased scrutiny of healthcare costs and quality,
taking a business approach to medicine is required.


Stanley Harris, PhD
Associate Dean for Graduate International Programs
and Luck Professor in the Harbert College of Business
Keynote Speaker

Jeff Gorke, MBA
Managing Director
Stout Healthcare and Consulting

Reza Sadeghian, MD, MBA, MSc, FAAP
Council for Clinical Information & Technology

The SMA Southern Regional Assembly brings together physicians from across the Southeast who are passionate about improving their medical practice and the quality of patient care through multidisciplinary, interprofessional education.

Schedule of Events

Join old friends and meet new ones as Thursday, October 31 begins at 6:00 pm with the keynote address on Leadership followed by a Welcome Dinner from 7:00-8:30 pm. The dinner and reception will be held in the Hospitality Area with exhibitors and friends in attendance.

Presentation at Opioid conference.

Friday, November 1 features the BUSINESS of Medicine Simplified. From 8:00 am to 5:00 pm, learn from Jeff Gorke and Dr. Sadeghian ways to simplify the business of your medical practice.

Topics include:

  • Health Information Technology

  • Hot Topics in the Business of Medicine

  • Insurance and Risk Management

  • Contracting and Reimbursement

Saturday, November 2 highlights the work of medical students and young physicians. The day includes oral and poster abstract presentations and a Mentoring Luncheon for collaboration and sharing of knowledge. Continue the collegiality with a reception at 7:00.

Birmingham is our destination!

To be in Birmingham is to be in the arms of the South. Where the energy is palpable and a spirited nature is tempered by cosmopolitan charm. It’s to be in a place that’s as modern and contemporary as it is classically southern.

Today, Birmingham wears a much different face. It’s a place that’s brimming with entertainment, the arts, nightlife, outdoor recreation and world-class cuisine.

It is a potpourri of experiences that is the city’s greatest strength and strongest appeal - a medley of cultures and attitudes that blend beautifully with the Southern charm that is Birmingham.


The Hyatt Regency Birmingham is a chic, upscale hotel located just minutes from shopping, dining, and entertainment. This former Wynfrey Hotel blends traditional Southern hospitality with all the modern conveniences of home. Enjoy their state-of-the-art StayFitTM Gym, sauna, and seasonal rooftop outdoor pool, so you can soak in the Southern sun with a beautiful view all day. 

Bring the Family!

Bring the kids. From the McWane Science Center to the Birmingham Zoo to Zip Lining and hiking at the Red Mountain Park, there is plenty of entertainment for everyone. The Urban Air Adventure Park only a short Uber ride away offers trampolines, go carts, rock climbing and more. Fun for the whole family. For the adults who like golf, the Robert Trent Jones Golf Trail at Ross Bridge is only 10 minutes from the hotel. Two lakes and an impressive waterfall combine with serious yardage to make this a most memorable course.


Steak or seafood, Italian or French, it doesn't matter, Birmingham has many great dining opportunities. Located within walking distance or a short five-minute drive of the hotel are several choices including Firebirds Wood Fired Grill offering steaks, seafood, specialty drinks and wine, Brixx Wood Fired Pizza, the Cajun Steamer Bar and Grill and the usual fair offered by Olive Garden, Bonefish Grill, and Jim-N-Nicks. A twenty-minute drive or Uber ride takes you to the James Beard award winning Highlands Bar and Grill where Chef James Stitt's daily-changing menu, rooted in classic French technique will provide you a dining experience to be remembered. It is best to make a reservations early (weeks in advance). A shorter drive will take you into Homewood to Gianmarco's. Owned and operated by a father and sons, Gianmarco's offers authentic Italian dining for which your senses will thank you for afterwards.

SMA Menu