The BUSINESS of Medicine Simplified

Is the internet helping or hurting your practice? SMA's Business of Medicine Simplified Conference will provide information to improve communication skills, develop relationships, and better engage patients through the use of tools and techniques available via internet marketing.

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Robert Martin
Marketing and Promoting Your Medical Practice

Approximately 1 out of 5 of healthcare professionals do not have a website, making it harder for new patients to find them. SMA's Business of Medicine Simplified Conference will provide information to improve communication skills, develop relationships, and better engage patients through the use of tools and techniques available via internet marketing.

Robert began his career in the technology industry in 1995 as the VP for government sales for a technology supplier in Huntsville, Alabama. In 2002 Robert became one of the first certified HIPAA Privacy and Security officers through Network Edge in Memphis, Tennessee. He traveled throughout the southeast teaching "HIPAA in Daily Practice" based on the book of the same name, which he helped create.

In 2004 he founded Medical Computer Associates, an I.T. company focused on providing private practice, medical billing companies, and many hospitals with I.T. and systems support. In 2007 he founded Critical Technologies to include I.T. support for local and federal government agencies, including work with local 911 agencies and the Federal Bureau of Investigation. In 2012 he founded FavGeek, a retail I.T support company. This is where he started his career in marketing as well. In 2015 Robert founded Purple Tie Guys, an internet marketing company designed specifically for medical providers. He is a certified Google Partner; he has also received certifications in Google Ads and Google Analytics. Purple Tie Guys is also a Google Trusted Agency.

October 31 - November 2
Birmingham, AL

Assembly information
800-423-4992

Southern Medical Association is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

Southern Medical Association designates this live activity for a maximum of 13 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in this activity.