Abstract

In a time when the circumstances surrounding the health of the nation and health care as its costly consequence, the Southern Medical Association (SMA) recognized the absolute necessity to publish a body of work which solidifies the concept of evidence-based medicine (EBM). EBM has been an abstract cliché for far too long. The culture of SMA has been evidenced in its penchant and emphasis on medical knowledge management, which has been the fiber of its impact upon the profession. Knowledge management must lie upon a bedrock of truth. Recognizing that new truth is not relativism, but observance of changing cause with its counterpart changing effect which must be perpetually tested and documented, it is incumbent upon a medical association to reinforce this dynamic. One of the ways in which SMA meets this challenge is through its signature communication vehicle, the Southern Medical Journal, an intellectual, integrity-based purveyor of that of which medical excellence is made. The emphasis upon EBM is an investment in the Journal’s readership in support of individual professional identity, with its pillars of Advocacy, Quality, and Leadership to develop that identity as your vision demands.