Letter to the Editor
On “Direct to Physician Journal Marketing”
Abstract
To the Editor: An interesting threefold (by my observation) phenomenon is under way in the medical publication field: an explosion of new journals around the world that are pure ‘‘pay to publish’’ (ie, Open Access) as the business model; direct-to-physician invitations to join the new journals’ editorial boards; and direct invitations to submit a manuscript to a new journal, regardless of the match with the physician’s own specialty or area of interest/expertise.This content is limited to qualifying members.
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